Inspiration from 2015’s OMiG Best Social Media Winner
Jill Holtz and Michelle Davitt of www.mykidstime.com – Best Social Media 2014 and 2015
With the deadline to the 2016 OMiG awards quickly approaching some of last year’s winners were kind enough to answer some questions for us.
Read our series of interviews and learn how digital marketing is evolving for their businesses.
What impact did the OMiG award have on your digital marketing campaign?
The OMiG award has had more impact on our business itself rather than our digital marketing campaign, because we have been able to point to the award (2 years in a row!) and businesses that are considering working with Mykidstime can have even more trust that we really do know how to engage with parents on social media to get their message out.
How has your digital marketing strategy evolved since last year’s win?
We have concentrated on a new channel this year Instagram which is generating results now for us. We are also looking at how we can incorporate live streaming and video more into our digital strategy.
Which social media channel has most impact for your business?
Facebook has definitely had the most impact – it brings site visits which we use to generate revenue – but we have also seen that Pinterest generates a steady stream of traffic to our blog, so while not as large as Facebook, it’s definitely steady.
What is the funniest campaign you have seen recently?
Would you believe, I haven’t seen anything funny lately and I’ve been wondering why! There seems to be cycles of humour and then seriousness, maybe we are in a latter cycle.
How do you integrate your online and offline marketing efforts?
We don’t do anything offline because our business is online, Mykidstime is a website so we just keep our focus online.
What is your greatest digital marketing struggle right now?
How to incorporate video and live streaming into our digital marketing – we are great at content writing so how to repurpose that into live and recorded video to maximise the new growth.
Purchase your ticket to this year’s OMiG Awards below!