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R.O.B.O

Most of us are aware of the online buying cycle, others don’t put so much thought into it and others don’t think about it at all. Now I am about to talk off another acronym or marketing buzz word to add to the ever lasting list that is out there,  ROBO (Research Online, Buy Offline) […]

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Marketing for Charities

Fundraising Ireland – 66 ways View more presentations from Damian O’Broin. In today’s tough times it’s hard enough for commercial businesses to keep revenue up, most of us can only begin to imagine how charities are holding up when those who donate are not physically benefiting from their expenditure. On one hand people say that […]

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Fresh Irish Online Stats

Below is a trailer of the Digital Media Awards. The trailer is well put together and features some interesting statistics. What I like about this is the stats are very Irish based and although there is nothing groundbreaking there is some I hadn’t heard before. The Digital Media Awards take place in Dublin on 25th […]

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Simple (echo friendly) fun can make all the difference….

Below is a video of people skipping the escalator in favor of composing music on the piano stairs of Odenplan subway station in Stockholm, Sweden. The campaign was created by DDBH Stockholm who came up with the innovative viral campaign for Volkswagen to coincide with the promotion of their BlueMotion Technologies range of eco friendly cars. […]

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Something old but great! BMW Films Recap

This is an old campaign I know, but I came across it again today whilst doing research in work. In the year 2001, I was in third year of secondary school so had yet to experience this campaign as a ‘professional’. Now I have the opportunity to realise how fantastic it was and how advanced […]

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Did you get my Wave?

No I am not talking crazy, I talking Google, Google Wave. Will this eventually be another addition to the new era dictionary, along with Google, E-mail and bootylicious. I am not quite sure if it will be an expression in a few years or if I have said that in the wrong context as I […]

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Information Overload!

I received this in an e-mail at the weekend. I thought it was pretty cool as a lot of these type viral videos are, however thought some of the statistics were a bit crazy but it still managed to get me thinking. Have a look…. Then my thoughts were answered at the end as you […]

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Nearly One Million Facebook Users Now in Ireland

Facebook’s Irish users appear to have doubled in the past few months. Facebook currently has a population within Ireland of 969,120; making that nearly a fifth of the population. Incredibly, 66 percent of facebook users in Ireland are over the age of 25 proving the point that this isn’t just another teenage pastime. Twenty nine percent of […]