Marketing Manager

Job Description

Role Summary:

BriteBiz is currently recruiting a Marketing Manager professional, to be responsible for the following areas;

● Create a go-to-market campaign and strategy.
● Developing and maintaining marketing strategies to meet agreed company objectives.
● Evaluate customer research, consumer behaviour, market conditions, competitor data and
implement marketing plan alterations as needed.
● Oversee all traditional and digital marketing activities.

Responsibilities:

● Responsible for the marketing of company products and services to the right market.
● Demonstrate technical marketing skills and company product knowledge.
● Develop an annual marketing plan, marketing policy and strategy in conjunction with the sales team.
This should detail the year’s activity to meet agreed company objectives.
● Social Media Marketing – to take overall responsibility for the company’s digital and social media
marketing presence. Implementation of social media marketing strategy in line with overall company
objectives, with responsibility for design, content, promotion, engagement and conversion strategies
as well as measuring, analysing and reporting on results. Scheduling posts using Zoho Social
software. Manage company social media platforms for Facebook, LinkedIn, Twitter, Pinterest etc.
Become an advocate for the Company in Social Media spaces, engaging in dialogues and
answering questions where appropriate. Develop a strategy and implement a proactive process for
capturing customer online reviews. Monitor online ratings and respond accordingly.
● Brand Management – Take overall responsibility for company brand management for each service
including regular searches on online forums and industry directories.
● SEO Strategy – To work on the company’s SEO strategy alongside the company’s SEO consultant.
● PPC Strategy – Manage the company’s PPC strategy alongside the company’s PPC consultant.
● Blog & Newsletter Writing – To create, schedule, post and manage company blogs and
newsletters. Update company website – WordPress interface.
● Budget management – To deliver all marketing activity within the agreed budget.
● Company Database – To develop and update the company marketing database.
● Print Production – To manage all aspects of print production, receipt and distribution.
● Manage company attendance at trade shows and trade events.
● Manage media and marketing communication.
● Assistance with web and interactive media design.
● To achieve frequent, timely and positive media coverage across all available media.
● To conduct market research in order to identify market requirements for current and future products.

Job Specifications:

● Degree in marketing ideally with post qualification experience of 1 – 3 years.
● Ideally with knowledge or exposure of the SAAS / FinTech / Business Software Solutions industries
or experience with a company in a related company sector.
● Knowledge and ability of developing, maintaining and delivering on marketing strategies to meet
company objectives.
● Demonstrates creativity and documented immersion in Social Media.
● Proficient in content marketing theory and application. Experience sourcing and managing content
development and publishing.
● Displays in-depth knowledge and understanding of Social Media platforms, their respective
participants (Facebook, Twitter, Google+, YouTube, Instagram, Pinterest etc.) and how each
platform can be deployed in different scenarios.
● Enjoys a working knowledge of the blogging ecosystem relevant to the Company’s field.
● Exceeds at building and maintaining relationships, online and off.
● Makes evident good technical understanding and can pick up new tools quickly.
● Maintains a working knowledge of principles of SEO including keyword research.
● A strong understanding of customer and market dynamics and requirements.
● A willingness to travel nationally and possibly internationally.
● Note that this position requires working occasional evenings, weekends and unsociable hours.

Applications to: emma@britebiz.com

Closing date: Friday 9th December