At the OMiG Summit you can expect to learn about content marketing, data analytics and social media from expert speakers from; Google, Twitter, Guardian.co.uk and more. Content marketing is the marketing and business process for creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience. Data analytics enables marketers to evaluate the success of their marketing initiatives by measuring performance (e.g., blogging vs social media). Social media in relation to marketing is the way in which marketers can use various social platforms to promote, engage and build a relationship with their audience.  Here are 5 useful tips to make the most of the OMiG Summit:

 

1. Use the OMiG Summit Hashtag & follow the live blog

 

Use the hashtag #OMiGSummit on your social media posts to join the conversation and have your input seen. The live blog can be found HERE.

 

2. Arrive early for the exhibition

 

Make sure to arrive early to make the most of the exhibitors at the summit.

 

3. Get familiar with the speakers & follow their Twitter accounts

 

 

Twitter – Sinead Conway, Sales Manager, UK & Ireland 

Sinead joined Twitter in July 2015 as a Sales Manager within the UK and Ireland team. An accomplished digital media professional with over 8 years’ experience across a diverse range of client verticals.

Prior to Twitter, Sinead joined Core Media group in 2007, working in Radial, the full service digital agency. She worked across various digital channels delivering media solutions through display, mobile, social and search advertising.

In 2012, she was appointed Head of Digital in Starcom. Here, Sinead lead the integration of digital within Starcom and helped drive digital business growth working across leading advertisers in the industry.

 

Follow Sinead on Twitter @conways

 

Guardian News & Media – Natalie Roper, Digital Engagement Manager

Natalie has worked with Guardian News & Media for over 5 years. Her main role involves managing a team specialising in social media marketing, video marketing and digital engagement.

On a day to day basis Natalie is working with her team driving awareness, reach, growth and conversion with editorial content and GNM products to target progressive audiences.

Previous to her current role Natalie held roles in Microsoft, Metia and Grass Roots.

 

Follow Natalie on Twitter at @natalie_roper

 

AIB – Mark Brennan, Head of Digital and Innovation

Mark is currently leading the digital marketing and innovation team at AIB, transforming how the financial sector use digital communications to best serve their customers by delivering world class digital for the AIB & EBS brands while also creating Ireland’s most digitally capable marketing function.

Mark is a passionate digital marketer who has developed the Digital Strategy for brands like AIB, Guinness & Volkswagen but also crucially he has delivered exceptionally crafted, truly innovative and most of all effective marketing communication campaigns off the back of these strategies.

 

Follow Mark on Twitter @markbrennan_

 

Mediaworks – Aaron Chalke, Experience Producer

Ensuring Mediaworks are the most competitive digital agency and providing the best practice, products, solutions and strategies (both digital and integrated) to every one of our clients.

Creating innovative and exciting campaigns for clients, thinking out side of the box and answering briefs in the most exciting and imaginative way possible. Constantly searching to break ground and tailor stand out campaign strategies and campaigns across all media.

Planning, negotiating and buying both online and traditional media, constantly looking for the best value and campaign strategy for my clients to meet and exceed their business objectives.

 

Please follow Aaron on Twitter @aaron_chalke

 

Aer Lingus – Paul Buckley, Head of Social Media

Paul is responsible for leading the Aer Lingus social media programme comprising social customer care, social media marketing and social insights.

Additionally, Paul is also responsible for the design and implementation of social media policy across the organisation. Reporting to the Chief Revenue Officer and liaising with key stakeholders in each Aer Lingus vertical.

 

Please follow Paul on Twitter @paulbuckl

 

Google – Aislinn Connolly, Online Media Sales Manager

Aislinn work closely with advertisers to help them grow their brand presence online through the use of Google’s branding platforms namely video advertising on YouTube and the Google Display Network.

Aislinn has held roles in Google for almost 6 years, past roles include a specialisation with Healthcare and Automotive verticals within Googles portfolio.

Previous to Google Aislinn held brand management roles in General Motors Ireland.

 

Follow Aislinn on Twitter @aislinncon

 

Eir (Meteor) – Grainne Redmond, Head of Digital Sales

Gráinne was appointed Head of Digital Sales for the Eir group (previously Eircom) in January 2013. She is responsible for sales strategy and digital vision ensuring digital sales channels for eir.ie and Meteor.ie meet the needs of customers for all targeted segments and propositions. Currently, Gráinne is working as part of the Eir digital transformation programme, owning the development of sales capability online. Prior to joining Eircom Gráinne was marketing and sales manager for key accounts with Púca Mobile a leading mobile, interactive marketing and technology company. Gráinne has a BSc in Management from Trinity College Dublin, an Advance Diploma in Marketing Techniques from DIT and a Diploma in Digital Marketing and Advertising from the Fitzwilliam Institute.

 

Follow Grainne on Twitter @GraReds

 

In the Company of Huskies – Lillian Gallagher, Head of Data & Analytics

Lillian has over ten years of experience in business analysis and audit experience. Currently, she works as head of Data & Analytics in the Company of Huskies. She has previously worked in IT risk consultancy for EY, Business Intelligence for Microsoft and Data Analytics for Mercke Sharp & Dohme.

 

Follow Lillian on Twitter @HuskiesAgency

 

Altocloud – Maciej Dabrowski, Chief Data Scientist

Maciej is an experienced Data Engineer, Project Manager, Researcher, and Ph.D. She is passionate about all aspects of data analysis and engineering. He is currently building scalable Data Analytics systems at Altocloud. He is working with a number of industry leaders, such as IBM or Cisco in her years as a research scientist and consultant.

 

Follow Maciej on Twitter @MacDab

 

4. Enter the competition

We have a fantastic competition prize to giveaway during the summit. Our Platinum sponsor Ireland West Airport Knock, who now have flights to 22 international destinations, are offering all who have attended todays summit the chance to win a holiday for two to one of their 9 European sun destinations. Choose from Alicante, Barcelona, Costa Dorada, Croatia, Faro, Lanzarote, Malaga, Milan or Tenerife. Prize includes Flights, accommodation, airport transfers, free airport parking and access to the Executive Lounge at Ireland West Knock before departure.

To enter is very simple:

1. All you have to do is follow Ireland West Airport Knock on twitter @irelandwest and send a tweet on where you would like to go and why!

2. Each tweet that contains the OMIG hashtag and @Irelandwest is entered into the draw and you have to be following @irelandwest to enter.
3. Entry closes at 8pm and the winner will be announced at the end of the show .

For more information on flights and services from the airport visit Irelandwestairport.com or follow them on Facebook and twitter.

 

5. Network!

The summit is the perfect opportunity to network. Take business cards with your information, social media accounts and other relevant information.

 

– Kellie Murphy, OMiG Student Ambassador

– Click Here for Kellie’s LinkedIn